The Dragons miss an Opportunity – AJ Joshi doesn’t, and Invests in Plinth

Within an hour of Dragons’ Den being broadcast on 28 August 2016, I had a tweet from a chap I’d never heard of – AJ Joshi.

A couple of days later we had a lengthy telephone conversation, after which he invited me to meet him at the Institute of Directors in London the following Monday. There we talked for nearly four hours about everything from our businesses, manufacturing, politics and the environment, and most importantly we talked about the things we really cared about – people, kindness, and doing what we could for those less fortunate than ourselves.

I was delighted and honored to shake his hand, and so began a relationship where he is helping me develop my business – growing the Plinth business, and developing new and exciting products which actually help people get more out of life, without harming the environment or employing unethical practices.

Working with AJ, I look forward to growing my fledgling British manufacturing business into something which becomes increasingly exciting



'Investment' comes to nothing

Update 25 June 2018

I’m very sad to report that whilst we get on famously as friends, I have decided to draw a line under the business relationship with AJ.

I won’t explain further, except to say that I have put everything I have into developing my business, and am determined to remain focused on what I believe is in the best interests of its future.

8 thoughts on “The Dragons miss an Opportunity – AJ Joshi doesn’t, and Invests in Plinth”

  1. I saw the Plinth on Dragons Den. I was fairly appalled at the way the dragons spoke to John. Sometimes they completely lose the run of themselves. I decided to buy a Plinth and I’m absolutely delighted with it. I’m so pleased that John’s invention has become such a heartwarming success story. Would highly recommend the Plinth. Does what it says on the tin!